2024-2029

Strategic Plan

Photo: Paul Zizka

When the Royal Canadian Geographical Society (RCGS) was founded in 1929, its mission was to “make Canada better known to Canadians and the world,” a goal that is as vital today as it was nearly a century ago.

From its bright headquarters in the heart of the nation’s capital at 50 Sussex Drive, the RCGS is a beacon of understanding; it is where Canadians meet to learn about their country and their responsibility as citizens to build a more sustainable future for us all.

As the RCGS prepares to celebrate its 100th anniversary in 2029, and the 100th anniversary of the founding of Canadian Geographic magazine in 2030, we have grown to become the country’s #1 paid magazine with 4.3M readers each month online and in print. We have also built Canada’s largest educational network with 28,000 educators using our teaching resources and giant floor maps in classrooms reaching 750,000 students each year.

The new Strategic Plan will ensure our second century is as exciting as the first through five key areas: Discovery, Inspiration, Change, deepening our Connection with Indigenous Peoples, and building Resilience for the future. The Society is uniquely positioned to use the power of geography to unite Canadians, inspire future generations and help chart a better future for the country.